We quantify the qualitative. Turning cultural, linguistic, and social patterns into measurable intelligence.
squakR is an analytics firm built on a simple premise. The most valuable signals are the hardest to see.
We combine rigorous quantitative analysis with deep qualitative insight. Our work spans digital forensics, narrative analysis, and strategic intelligence for a small number of clients who need more than a dashboard.
Identifying manufactured narratives, tracking organic emergence, separating signal from noise.
Transforming cultural and linguistic phenomena into discrete, measurable data points for rigorous pattern detection.
Human-powered contextualisation that turns raw data into actionable intelligence.